Reitmeister Total Return

What is the Mission of the Reitmeister Total Return Portfolio?

We built the Reitmeister Total Return portfolio as the best way for you to benefit from Steve Reitmeister’s 40 years of investment experience. The term “Total Return” is a nod to the idea there is always a bull market somewhere.

Most of the time that will be in US stocks. But sometimes there are ripe opportunities abroad. Or its time to buy into gold, bonds, or other investments that are easily accessible with ETFs. And yes, sometimes we are faced with a bear market where the best strategy is to short stocks with both fists. Inverse ETFs will be our best friend at those times.

Add it altogether and we will seek to generate positive returns no matter market conditions. Not every day, week, month because that is not realistic as Mr. Market often throws unhittable curve balls at investors. The key is stay focused on proven methods that should generate positive returns over the course of a year…and then do that year after year.

What is Steve Reitmeister’s Investment Background?

Yes, I have been investing for 40 years and counting. What you might find interesting is that I am only 52 years old right now. That means I started when I was 12, which makes a lot more when you realize my father was a Certified Financial Planner who was happy to teach me what he knew best…value investing. That is the same roots as legendary investors like Benjamin Graham and his most prized mentee, Warren Buffett.

From there I went on to get an Economics degree from the University of Wisconsin (Go Badgers!).  This gave me a firm fundamental foundation to understand the true drivers of asset prices and market direction.

The majority of my professional investment career was spent at Zacks Investment Research where I gained notoriety as the Executive VP in charge of the Zacks.com helping millions of investors achieve more investment success. Also in 2009 we launched the Reitmeister Trading Alert which became the most popular portfolio service at Zacks with ample outperformance noted by the Hulbert Financial Digest.

For as much as I greatly enjoyed leading Zacks.com and sharing insights with investors…my proudest career moment was something else entirely. That came in 2011 when I was among only twenty investment writers invited to the White House to meet with the President and his economic advisors. Not just once, but twice. (Read More Here).

The key lesson learned at Zacks was to understand the power of earnings estimate revisions. Remember that most stocks are valued based upon their future earnings potential. The healthier that looks, the more the stock will outperform. Conversely, when earnings estimates are heading south…then watch out below!

I left Zacks to experience a new adventure. That took me to an exciting tech startup in Israel, TipRanks.com. They used advanced technology to discover what the Smart Money was doing and why you want to use that knowledge in your stock selection.

That brings us up to now. And after all these years I decided it was time to be my own boss…and to have nothing stand in my way of serving investors in the way I know best. That led to me to become an owner of StockNews.com with the very first service being the Reitmeister Total Return. You could say it not just business… it's personal this time.

I truly feel that all roads have led here. To blend all the investment advantages I know together to find outperformance.

The value roots learned from my father + market direction best understood through the lens of my economics degree + the power of earnings estimate revisions proven by Zacks + clues from the Smart Money crowd gleaned at TipRanks.

And hey, I am still learning every day. The market does not stay static…nor should an investors approach. So I will continue to evolve based upon methods proven to find outperformance and I look forward to sharing them with you for many years to come with the Reitmeister Total Return service.

What is the Key to Success with the Reitmeister Total Return?

Realistic expectations.

That’s because investors too often are looking for overnight riches from investment services like RTR. That is a recipe for disaster because those expectations will never be met (no matter how often unscrupulous investment marketers pretend it is possible).

Instead the path to financial success is best understood through the classic fable of the tortoise and the hare. As we all know the tortoise has the best strategy where “slow and steady wins the race”.

What that means for this portfolio is that we are using data and stock selection methods that give a decided edge to the investor. That edge will not be apparent in every single stock. Or every single month. Perfection is not attainable when it comes to investing. However, slowly and steadily these proven methods show their benefit over time. That includes seeing more winners than losers. And we will let winners run and cut losers short. Those with the right expectations and appropriate patience will enjoy the rewards of this process.

Just one more thing. I believe in an “Active Investing” approach. Let’s break that down as follows:

“Active” means this is not a buy and hold portfolio. The ever changing market landscape demands more timely oversight to insure that we are properly aligned with the trends and investments most likely to outperform.

However, we are not just going to just trade for tradings sake. There is no need to be a slave to the market, or have 8 computer monitors live at all times. Typically the only beneficiary of that hyperactivity is the broker racking up more commissions on needless trades. We will make moves as often as needed to align our portfolio with the prevailing trends to navigate our way to outperformance.

“Investing” is to say that my approach is fundamental in nature. We need to have respect for the macro economic environment as the primary driver of asset prices. Plus we are still investing in companies and real assets…not just arbitrary data points or chart patterns. Those factors may work for some, but most people who have acquired great wealth did so by appreciating the true underlying value of the assets.

How Many Positions Will be Held in the Portfolio?

Between 7 to 12 positions will be inside the portfolio at most times. Stocks will be our primary investment vehicle. However, as part of our “Total Return” theme we want to take advantage of other opportunities where all the creative ETF options will be the right call. We will also provide recommended allocation percentages because some of our favorite holdings are worthy of a larger position. Sharing this allocation percentage also helps investors of all portfolio sizes know how to apply the recommendations to their situation.

Should a New Subscriber Buy the Stocks Already in the Portfolio?


Think about it this way. This is meant to be an active investing portfolio. Thus, if I didn’t like any of the stocks, then they would already be deleted. Even stocks that are up since inception are still being held because they have attractive future upside potential. So don’t shy away from buying them either.

Your next likely question is “When should I buy the stocks?” Your parents told you the answer many years ago when they said “Why put off to tomorrow what you can do today?”

Meaning the day you are ready to move ahead is the best time to initiate the trades. And that is also the best way to stay in sync with the portfolio for future trades.

What About Weekly Commentary and Trade Alerts?

You will receive an email from us with the weekly commentary every Tuesday evening. However, most portfolio trades will be made in separate alerts throughout the week. Those messages will automatically be emailed to all members. You can also have them texted to you. Just enter your mobile phone number on the My Profile page.

How Do You Calculate Price Added and Deleted?

Two different methods will be used depending on whether it is for a stock or ETF.

Let’s start with the most common type of trade, which is to buy or sell an individual stock. When the trades are done after hours, like in the Wednesday evening commentary, then it will be the average of the open and closing price on Thursday. For example, stock XYZ opens at $50 and closes at $51. The price added/deleted will be the average of these two points which is $50.50.

However, when we have an intraday trade it will be the average of the price at the time of the email alert and the closing price that day.

As for ETF trades, most of the these are market timing trades where we trying to react quickly to market conditions. In this case the price added/deleted will be the real time price at the time of the trade alert. If that alert is made outside of market hours, then we will use the open price when the market next opens. (This change was made on 8/23/19 for all ETF trades going forward).

The goal of each of these methods is to approximate the average price paid by a customer following the service. We know that your exact price will be different and you will judge your success by that metric….as it should be. We just want you to appreciate the consistent logic behind this method as being the fairest way we know how to show that important value.


Did We Not Cover Your Question?

Then please reach out to us now so we can help get you on the right track.

E: rtr@stocknews.com

P: (929) 477-5880